What kind of different towels are there?
What are the differences between each type of towel?
How should a towel be used properly?
Towels are so commonplace that we don't usually consider the proper way to use them, relying on our own vague experiences.
We want to push forward the creation of an environment in the Japanese towel market so consumers can find a towel that truly suits their needs.
As a result of this philosophy, we decided to create advisers on towel selection called "towel sommeliers."