What is a Towel Sommelier?

Towels are so commonplace that we don't usually consider the proper way to use them, relying on our own vague experiences.

Whenever you look around, there is usually a towel nearby. However, different kinds of towels have different purposes and uses. There are thousands of towel products on the market, and they now include recently developed ones made of organic cotton or woven in the shape of waffle gauze.
These days, people are particularly concerned that products are healthy, safe, and not harmful to the environment. Towel manufacturers are also expected to address these concerns.
Because there are so many kinds of towel products, it is natural that customers want to know how one brand is different from others and how best to use them. Therefore, we are creating an environment where customers can choose the towels they really want and need. Thus, we at imabari towel have decided to create towel sommeliers to advise customers on how to choose the towels that best fit their needs.

The Towel Sommelier qualifying exam

The qualifying exam of a towel sommelier is designed to certify advisors who can help customers choose what towel products meet their various needs and tastes. A towel sommelier must understand the entire process of towel-making, from selecting materials to finishing the product. For customers, this will ensure they can find the products that best meet their needs. For towel makers, it will be possible to learn how to satisfy customers' changing needs and expectations. For retailers, it will be easier to adapt the environment of the shop to the customers' point of view.

The results of the first Towel Sommelier qualifying exam

  • The results of the first Towel Sommelier qualifying exam
  • Number of successful candidates: 187 people (57 from Tokyo, 40 from Osaka, 90 from Imabari)
    Percentage of passing scores: 66% (65% of applicants from Tokyo, 59% from Osaka, 70% from Imabari)

    Number of applicants: 303 people (94 from Tokyo, 72 from Osaka, 137 from Imabari)
    Number of examinees: 284 people (88 from Tokyo, 68 from Osaka, 128 from Imabari)
    Number of absentees: 19 people (6 from Tokyo, 4 from Osaka, 9 from Imabari)
  • The results of the 2nd Towel Sommelier qualifying exam
  • Number of successful candidates: 151 people (57 from Tokyo, 39 from Osaka, 55 from Imabari)
    Percentage of passing scores: 72 % (72% of applicants from Tokyo, 80% from Osaka, 68% from Imabari)

    Number of applicants: 229 people (93 from Tokyo, 49 from Osaka, 87 from Imabari)
    Number of examinees: 209 people (79 from Tokyo, 49 from Osaka, 81 from Imabari)
    Number of absentees: 20 people (14 from Tokyo, 0 from Osaka, 6 from Imabari)
  • The results of the 3rd Towel Sommelier qualifying exam
  • Number of successful candidates: 107 people (54 from Tokyo, 24 from Osaka, 29 from Imabari)
    Percentage of passing scores: 47 % (45% of applicants from Tokyo, 38% from Osaka, 66% from Imabari)

    Number of applicants: 254 people (134 from Tokyo, 72 from Osaka, 48 from Imabari)
    Number of examinees: 227 people (120 from Tokyo, 63 from Osaka, 44 from Imabari)
    Number of absentees: 27 people (14 from Tokyo, 9 from Osaka, 4 from Imabari)
  • The results of the 4th Towel Sommelier qualifying exam
  • Number of successful candidates: 155 people (61 from Tokyo, 42 from Osaka, 52 from Imabari)
    Percentage of passing scores: 63 % (60% of applicants from Tokyo, 62% from Osaka, 68% from Imabari)

    Number of applicants: 272 people (118 from Tokyo, 72 from Osaka, 82 from Imabari)
    Number of examinees: 247 people (102 from Tokyo, 68 from Osaka, 77 from Imabari)
    Number of absentees: 25 people (16 from Tokyo, 4 from Osaka, 5 from Imabari)
  • The results of the 5th Towel Sommelier qualifying exam
  • Number of successful candidates: 165 people (68 from Tokyo, 48 from Osaka, 49 from Imabari)
    Percentage of passing scores: 70 % (70% of applicants from Tokyo, 80% from Osaka, 64% from Imabari)

    Number of applicants: 253 people (108 from Tokyo, 65 from Osaka, 80 from Imabari)
    Number of examinees: 235 people (98 from Tokyo, 65 from Osaka, 80 from Imabari)
    Number of absentees: 18 people (10 from Tokyo, 5 from Osaka, 3 from Imabari)
  • The results of the 6th Towel Sommelier qualifying exam
  • Number of successful candidates: 171people (74 from Tokyo, 47 from Osaka, 50 from Imabari)
    Percentage of passing scores:59 % (63% of applicants from Tokyo, 55% from Osaka, 58% from Imabari)

    Number of applicants: 322 people (132 from Tokyo, 97 from Osaka, 93 from Imabari)
    Number of examinees: 291 people (118 from Tokyo, 86 from Osaka, 87 from Imabari)
    Number of absentees: 31 people (14 from Tokyo, 11 from Osaka, 6 from Imabari)
  • The results of the 7th Towel Sommelier qualifying exam
  • Number of successful candidates: 265people (84 from Tokyo,68 from Osaka, 113 from Imabari)
    Percentage of passing scores:58 % (56% of applicants from Tokyo, 54% from Osaka, 61% from Imabari)

    Number of applicants: 494 people (132 from Tokyo, 97 from Osaka, 93 from Imabari)
    Number of examinees: 461 people (150 from Tokyo, 125 from Osaka, 186 from Imabari)
    Number of absentees: 33 people (18 from Tokyo, 5 from Osaka, 10 from Imabari)
  • The results of the 8th Towel Sommelier qualifying exam
  • Number of successful candidates: 373people (133 from Tokyo,101 from Osaka, 139 from Imabari)
    Percentage of passing scores:62% (56% of applicants from Tokyo, 59% from Osaka, 75% from Imabari)

    Number of applicants: 644 people (264 from Tokyo, 186 from Osaka, 194 from Imabari)
    Number of examinees: 596 people (238 from Tokyo, 172 from Osaka, 186 from Imabari)
    Number of absentees: 48 people (26 from Tokyo, 14 from Osaka, 8 from Imabari)
  • The results of the 9th Towel Sommelier qualifying exam
  • Number of successful candidates: 319people (133 from Tokyo,74 from Osaka, 112 from Imabari)
    Percentage of passing scores:54.1% (49.1% of applicants from Tokyo, 53.2% from Osaka, 62.2% from Imabari)

    Number of applicants: 629 people (288 from Tokyo, 150 from Osaka, 191 from Imabari)
    Number of examinees: 590 people (271 from Tokyo, 139 from Osaka, 180 from Imabari)
    Number of absentees: 39 people (17 from Tokyo, 11 from Osaka, 11 from Imabari)
  • The results of the 10th Towel Sommelier qualifying exam
  • Number of successful candidates: 414people (166 from Tokyo,111 from Osaka, 137 from Imabari)
    Percentage of passing scores:53.4% (47.3% of applicants from Tokyo, 53.4% from Osaka, 63.4% from Imabari)

    Number of applicants: 842 people (398 from Tokyo, 219 from Osaka, 225 from Imabari)
    Number of examinees: 775 people (351 from Tokyo, 208 from Osaka, 216 from Imabari)
    Number of absentees: 67 people (47 from Tokyo, 11 from Osaka, 9 from Imabari)
  • The results of the 11th Towel Sommelier qualifying exam
  • Number of successful candidates: 348people (136 from Tokyo,103 from Osaka, 109 from Imabari)
    Percentage of passing scores:51.6% (48.9% of applicants from Tokyo, 52.0% from Osaka, 55.1% from Imabari)

    Number of applicants: 727 people (305 from Tokyo, 215 from Osaka, 207 from Imabari)
    Number of examinees: 676 people (278 from Tokyo, 200 from Osaka, 198 from Imabari)
    Number of absentees: 51 people (27 from Tokyo, 15 from Osaka, 9 from Imabari)
the 12th Towel Sommelier qualifying exam
The application
  • What is a towel sommelier?
  • Towel Sommelier application
  • How to apply
  • Exam locations
  • For inquires